The Mamam jag är hemam phenomenon is simply both mistyping and mispronouncing words on purpose for comedic value. After always being present it experienced a boost in popularity when the GRYS Gentlemen's Club were watching the movie I Saw the Devil and the words "Mamam jag är hemam!" were proclaimed. Much laughter ensued. Names are a very popular thing to bastardize both spelling and pronounciation of.

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